PRESS RELEASE – For Immediate Release
Maui Sunseeker LGBT Resort Featured in Travel Channel’s Reality TV Show “Hotel Impossible”
Second season of ‘Hotel Impossible’ features a Maui, Hawaii resort that caters to the LGBT clientele.
Kihei, Hawaii, November 20, 2012
Hotel fixer Anthony Melchiorri, star of Travel Channel’s “Hotel Impossible,” comes to the rescue of the Maui Sunseeker LGBT Resort. The episode featuring the transformation of the resort, its first resort property in the beautiful state of Hawaii, premieres on December 17 at 10:00 p.m. ETPT on Travel Channel.
An adults-only property, the Maui Sunseeker welcomes all, but caters to the LGBT clientele. With such a narrow client focus, Melchiorri works with Chuck Spence, Owner of the Maui Sunseeker, on the marketing strategy and allocation of resources to improve the property.
The hotel presented a unique problem as it receives rave reviews from its clientele but struggles with its occupancy and related cash flow, hence the marketing strategy focus. Designer Blanche Garcia joins Melchiorri to upgrade the rooftop deck.
“It was eye opening for all involved in this show” laughs Spence, “for us from a business perspective and for the cast when they discovered the clothing optional hot tub”.
About the Maui Sunseeker LGBT Resort (http://www.mauisunseeker.com)
Located right on the sunny shore in Kihei on the island of Maui, the boutique resort currently has 26 well-appointed guest rooms and suites. Chuck Spence has owned the resort since 2008. Michael Waddell is the General Manager and featured in the above mentioned episode of Hotel Impossible.
Chuck Spence, Owner, Maui Sunseeker Email: email@example.com
Tori Gallarello-Alcock, Associate Producer, Atlas Media Email: firstname.lastname@example.org